Facebook’s ‘Secret’ File on You Is Big

Facebook’s user data gathering prowess has been common knowledge for some time now, but one journalist’s impromptu experiment suggests it is even more ubiquitous and pervasive than previously believed. Nick Whigham, a reporter for the New Zealand Herald, decided to test out a feature on Facebook that allows users to download a ‘secret’ file showing how much personal history the company has gathered about them. What he discovered is that Facebook not only has disturbingly vast consumer profile...