Stages of Platform Development

I was thinking about the progression of an audience from hearing about an author for the first time to becoming a true fan. It looks something like this:

1. Notice

People notice your name or books. They hear your name or books mentioned in conversation or in an interview or in something they read online.

Most likely, however, they forget your name without seeing or hearing it multiple times in multiple places.

2. Remember

Having seen your name in multiple places, they can recall your name and...