Behind the scenes with 2 months to go

You might assume that, if a writer comes up with a brilliant idea for a novel and executes it masterfully, the result will be a guaranteed best-seller. But one of the things I’ve learnt in years since becoming an author is that a great book is merely the minimum requirement for terrific sales. You also need a magical combination of factors that includes, among others, a hard-working sales team, compelling publicity campaign, inspirational marketing and widespread, strategic distribution. You...