Agile Creativity – Principle #4: Daily Collaboration

(This column is posted at www.StevenSavage.com and Steve’s Tumblr)

Now the fourth Principle of Agile Software, which we’ll be re-purposing for creative work, is simple until you think about it for two seconds. It states.

Business people and developers must work together daily throughout the project.

Easy, right? First, let’s tweak this a bit for creatives

Customers and creatives must work together daily throughout the project.

Still simple, but I’m pretty sure you’ve been in situations where...