THE RULES OF THE GAME HAVE CHANGED

It's no secret that self-publishing is hard. Instead of four or five other major competitors, we have thousands. And it's completely on our shoulders to get our book in front of readers. But, there are two misconceptions about self-publishing that I believe are holding us back. The first is that we see ourselves first as artists and second (if at all) as businesspeople; and the second is that self-publishing is just like traditional publishing -- you just do it on your own.

According to the ol...