Forget Zombies! Beware the Google Panda!

"You've been Panda-slapped," my SEO guru explained to me.Understand, this was the man who, when Facebook was a distant rival to MySpace,had "poked" me and, failing to get my attention, "thrown a cow" at me. So, beingPanda-slapped sounded like a fun new app; it wasn't.
I was reviewing the Web traffic on several of my sites andhad consulted him when I had noticed a disturbing coincidence. From January toJune, traffic was relatively stable on all the sites; then, it dropped offabout 30% in July...