Closing out the Book Launch – Part I!

Wow, what a rush! I can’t believe how energizing—and exhausting—the past four weeks on the road have been! And that was on top of the month spent preparing for the book’s rollout.

You may have heard that marketing a book is harder work than writing a book. I will tell you from first-hand experience that it’s true.

Recall that Mike and I met in St. Augustine, Florida on December 18 and 19, where we signed 350 books and mailed more than 200 of them to people who had placed pre-orders. The other...