You don't need "more traffic" to your website...

By @JadeMasri from Unsplash
Some marketing experts are always trying to get you loads of “traffic”.

By their language you can sense their values. Perhaps without consciously recognizing it, they are seeing people as a means to an end — their own wealth and fame. Let's be careful about absorbing their self-absorbed values.

Let's stop thinking in terms of "traffic" and focus on serving the right "people". The language we use will determine how we relate to our audience.

What an authentic busi...