"Natural" cereals vs. organic - you need to know

Just in case you are buying products labeled "natural" and thinking that they are somehow superior to conventional brands - and also a heads-up that several formerly organic brands have dropped that designation for "natural" - hence containing pesticides consumers do not associate with their trusted brands:

Cereal Crimes

Tomorrow, The Cornucopia Institute will release a revelatory report:

Cereal Crimes: How "Natural" Claims Deceive Consumers and Undermine the Organic Label -- A Look Down the Cereal and Granola Aisle

Find out which major national brands, produced by giant corporate agribusiness, but hiding behind the façade of familiar "green" names (Mothers, Kashi, Peace Cereal, etc.), are romancing their "natural" labels while force-feeding their customers pesticide-contaminated grains and Monsanto's genetically modified organisms.

Watch the YouTube video, linked above, for a sneak preview!

Mark Kastel

Codirector and Senior Farm Policy Analyst

The Cornucopia Institute