Pure XS & Impure Teacakes – The Problem With ‘Objectification’

The Narcissus myth about the beautiful, doomed youth who falls for his own reflection, continues to be a mainstay of  this Millenium’s advertising – albeit re-written with a ‘happy ending’. For example, this Pure XS Paco Rabanne TV ad set in a kind of Big Brother/Love Island bathroom, stars a young, athletic and voluptuously beautiful man […]

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