A Good Pitch: The Age of Surge

Sometimes people send me books to review; sometimes I review them.

As a writer myself, it’s an interesting approach to marketing. Based upon my previous Amazon reviews, authors have approached me to review their books. It’s almost always business books, and rarely novels or bottles of whisky. Perhaps this is because business authors are more marketing-savvy.

The email pitch was a good one:

I’m a first time author reaching out to those who love learning and reading about innovation, leadership and new ideas on reinventing companies for digital.

Your review of StrengthsFinder 2.0 is what caught my eye.  Our new book (The Age of Surge.) was written to help leaders and everyday employees take the kinds of ideas covered in StrengthsFinder 2.0 and show how to put them to work in even the most dysfunctional, “broken” companies.   I think you’ll find our book provocative and thought provoking…  you might even like it