Consensus Thinking

In today’s spotlight I wish to remind you about the herding that goes on that is intentionally designed to manipulate your actions, choices, and beliefs. I recently reviewed an article titled, Regulating Behavior in Online Communities. As you might fairly assume by the title, this article is all about the research that reveals exactly how and why folks behave and how to utilize this knowledge to orchestrate the results you may be seeking. Normative Behavior Now I should say upfront that this article is primarily concerned with organizing acceptable behavior among members of online communities and that I applaud. However, ...