Recovering from Discouragement: The BREATHE Resilience Process

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How do we overcome discouragement?

Last year, I experienced a product launch that had fewer sales than expected.

Barely any, in fact.

My first reaction, as with most human beings, was to get discouraged, depressed, and tempted to quit.

You might be surprised that a business/marketing “expert” like me would have business failures anymore. By this point, shouldn’t I be experienced enough to have only success? Or at least launches that somewhat meet expectat...