Why This CEO Does Not Believe in Digital Transformation

I recently asked people on LinkedIn to explain how their companies are trying to achieve meaningful organizational change. Most said with “greater efficiency” through “digital transformation” — with technology as the way to realize those efficiency gains.

The drive to transform is an honorable one. Unfortunately, too many companies are fixated on the wrong goals. Technology is a means to change an experience — implementing new technology is never the goal.

In the past, larger companies that...