4 Facebook Tips for Getting Creative with Vertical Video

February 2, 2018
Anna Hubbel

Gone are the days of creative limitation, when creators felt restricted by landscape or television formats for video. Now, you or your creative team can play within a vertical space, coming up with new, innovative ways to engage with consumers.

Play within a #vertical space by coming up with new, innovative ways to engage with consumers in #mobile video. #verticalvideo #facebooktips
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The vertical video format is the most conducive to mobile experiences, as most consumers will be viewing your brand’s video on their smartphone devices. Additionally, according to Facebook Business, 65 percent of consumers consider brands that advertise with vertical video more innovative. Moreover, 79 percent of novice vertical video consumers prefer the vertical format and consider it more engaging.

Here are four tips Facebook Business offers for creating vertical video ads.

1. Use Height to Direct the Eye

Since your audience won’t be viewing your video from left to right, as with landscape videos, you can play around with different ways to direct their eyes. Whether it’s zooming in and out on different elements within your video, placing prominent elements center screen, or using contrasting colors to make those elements pop, there are countless creative ways to make a roadmap for your viewers.

https://www.advertisemint.com/wp-content/uploads/2018/01/vertical-video-ad-example-1.mp4
2. Try a Split Screen

Use a split screen to showcase your product in two different ways at the same time. Or use a split screen to tell a story in a unique and creative way. Making one portion of the screen larger than the other can also convey where you want your viewers to place the most attention in your message. There are various benefits of dividing up the vertical space of your video.

https://www.advertisemint.com/wp-content/uploads/2018/01/vertical-video-example-2.mp4
3. Have Fun with Animation

Bring your ideas to life through 2D, 3D, stop-motion, or motion graphics animations. Make the video watching experience fun for your viewers with action that flows top to bottom, bottom left to top right, or even bottom to top, whatever tells your story best. Animations can give life to the vertical space.

https://www.advertisemint.com/wp-content/uploads/2018/01/vertical-video-example-3.mp4
4. Try Type Overlays for Texture and Dimension

Type or text overlays can add texture and dimension to your vertical video. Adding this extra layer as a creative placement or element in your video helps make the content pop and introduces sophistication to your message.

https://www.advertisemint.com/wp-content/uploads/2018/01/vertical-video-example-4.mp4

In addition to catering your video creative to vertical formats, consider the findings that a recent Facebook study discovered regarding effective mobile video techniques.

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