Communicate Your Organization’s Purpose

It’s not enough to have a mission or a vision statement. It’s not enough to post these statements on the walls. And it’s not even enough to periodically read these statements aloud.

Our purpose, our reasons for being, our “why” must be something we focus on daily.

Organizations that thrive do so largely because their employees believe in the purpose – and in reality have a shared purpose. But for this to happen, the purpose must actually be talked about regularly. The purpose needs to be ing...