"Don't Confuse Context with Intent"
The good folks at Webdesigner Depot asked me and several other folks to share advice for web designers interested in making the leap to mobile apps. The result is a meaty rundown of mobile app design considerations for web designers.
Me, I did my best to share some future-friendly thinking about adapting to the needs of a whole universe of connected devices. Here's an excerpt of my comments:
There's a common instinct to oversimplify mobile apps,
to make them desktop lite. That's wrong. We do everything
on our phones these days, and every time you say, "People
don't want to do that on mobile," you're wrong. We've
all had that experience where you go to a website on
your smartphone, and you're bumped to the mobile version
of the site, where they've stripped out exactly the
feature or content you're looking for. Just because
you're on a small screen rarely means you want to do
less. It's like saying that just because a paperback
book is smaller, we should remove chapters. Don't confuse
device content with intent.
What I'm saying is that I believe that in most cases,
mobile apps and websites should have thematically similar
content and features to their desktop cousins. The
presentation and priority may very well change to fit
mobile mindsets, but the content should almost always
be the same. In fact, in many cases, the mobile versions
should do more, because the devices are capable of
more.…
For web designers, this means that you have to start
thinking more flexibly about how to build websites.
We've been doing it wrong for over 15 years, building
websites only for desktop browsing. That's not what
the web was designed for. It was designed to be platform
neutral, to be displayed on any kind of screen or device.
You just don't know how your website will be viewed
now. There are a jillion devices all with different
form factors that can access your website now, and
that means it's important to build websites that can
adapt to any device. For most of us, this is a new
way to think about building websites — it's not a matter
of generating a separate mobile website and a separate
desktop website. Instead, it means building a single
website that gracefully adapts to each device's constraints
and capabilities.
Incidentally, I'll be talking about these very ideas in a keynote speech at Do It With Drupal this week. If you're in Brooklyn, you should swing by for what promises to be a pretty sensational gathering of web and CMS smarties.
