Platform = Permission + Promise

For a blog, an email list, a YouTube channel, Instagram, Facebook, Twitter, etc. to be a platform, it must have two things: permission from an audience and a promise that you make to them. Put simply:

Platform = Permission + Promise

Permission

Read Seth Godin’s work on Permission Marketing (article / book).

I like the way he has been describing permission lately.

He asks: Would they miss you if you were gone?

The first step is to get someone to subscribe (or like or follow), but real permissi...