Don’t Base Outreach Strategy on Algorithms

A few minutes ago, I just received a phone call that began with “Hi, this is an important phone call” – CLICK. That’s all I needed to hear. If something was truly important, they should have used a real person instead of an automated system. And they should not have used a generic greeting that just sounded like spam. Just because they said it was important didn’t mean it meant anything at all to me.

For the past two weeks, speculation about Facebook’s new algorithm has been concerning folks...