True Productivity

What does it mean to be "productive" in your business?

Checking off more items on your to-do list? Working longer hours? Doing more training? Getting another certification? Trying to perfect your website?

These can feel productive… however, it is an illusion most of the time, as you spend another week / month / year not experiencing your true livelihood.

True productivity in business is this -- Valuable contact/service, with your ideal audience, that inspires their reciprocity.In other words, it...