What If Your Organization Didn’t Exist?

Would anyone care – would anyone be upset or saddened if your organization didn’t exist? Is what you do important and meaningful enough that there would be an emotional reaction from your clients to news that you are no longer here? Is there anything about what you do that is so unique and special that it would be missed dearly? Or, would someone else be able to offer a similar product or service and easily fill the void you’ve left?

Throughout history, organizations – businesses, not-for pr...