Three Rules for Putting Strategy into Action

Let’s cut to the chase: if your communication initiatives don’t directly align with the objectives or focus from your strategic plan, you’re merely doing busy work. You’re in possession of a to-do list disguised as strategic communications.

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I know how you might be feeling right now. You aren’t sure what to do next in your communications strategy, and that leaves you feeling paralyzed with uncertainty.

You’re experiencing a form of paralysis I call “cranial interlock,” a state in which your mi...