I-Plates

The second most interesting thing I know about Steve Jobs is that - by his own account - the crucial course he took at college was not in coding but in calligraphy. But the most interesting thing, which I learned from this terrific article, is that Jobs drove the only car in the US without number plates. 


It was a perfect Steve Jobs gesture because it was a zen version of megalomania, an unassertive version of aggression, an in-your-face version of abnegation.


It had an absurd sort of practicality - presumably to maintain some sort of privacy by not showing his number plate to the world. But what is less private than being the only car in the country without a plate?


It was also technically illegal, but for fascinating reasons explored in the article, Jobs had presumably calculated - rightly - that he was unlikely to be prosecuted. 


It was a gesture that was both rather splendid and utterly fatuous and futile and trivial.


It must have taken a lot of thought.


I bet Thomas Pynchon wishes he'd thought of it first.


 


 


 

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Published on October 07, 2011 10:02
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