Pick One Big Idea for Your Talk and “Show Don’t Tell”

Before speaking at an event, I try to watch or listen to a great speaker while I get ready in the morning. This weekend I watched and listened to Seth Godin’s keynote at the ConvertKit conference as I got ready for my own keynote later that morning.

What I enjoyed most about the presentation was that it was really only about one thing. He was only trying to make one point. He had slide after slide with images and videos to show example after example of the point he was trying to make.

There’...