What Time Zone is Your Customer In?

Time zones have always been a thinker’s game to me. I still do not really get Greenwich time or how time measurement is really all made up. I do know the birds and squirrels in my backyard get up and start foraging for food at the same time every day all year long without benefit of the clock, calendar, or whether to fall back or spring forward.

Time litters our language big time. We mark it, buy it, kill it, make it, tell it, and do it. There is downtime, hard time, bad time, big time, and h...