The Direct Approach

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If you’re active on Linkedin, chances are that you receive generic pitches in your feed or messages on a regular basis.

Today, I received one that said “We work with a lot of Principals in your industry,” which clearly meant that he didn’t bother to see what my industry was, A few days ago, I received one that said “I saw your profile and your business looks interesting so U thought I would reach out.” Since I have 7 different projects, I responded with “Which business?” and got no response....