7 Key Ways Online Giving Has Changed Over the Past Year

As all up-to-date fundraising professionals know, online giving has become one of the most important sources of revenue for nonprofits in the past few years. Online donation forms allow supporters to donate securely and quickly from anywhere in the world, on their laptops and their mobile phones, without licking a single envelope.

Of course, online giving didn’t stop evolving at the invention of the online donation form. The field is constantly changing alongside technology and society, and the past year alone has brought with it major advancements in how nonprofits accept online gifts.

To make sure you’re getting the most out of the latest iterations of online giving trends and strategies, you need to know how they’re changing. We’ve made it easy for you! Here are seven key ways online giving has grown over the past year and how your nonprofit can take advantage of these trends to perform better in the new year:

Increase in mobile givingAdvancement of online giving technologyImpact of social mediaSuccess of #GivingTuesdayEvolution of corporate givingInfluence of contemporary causesProliferation of crowdfunding

Ready for the online giving year in review, compete with suggestions for incorporating these lessons into your fundraising planning? Read on!

7. Proliferation of crowdfunding

More than ever before, it’s not just possible but actually easy to start a campaign that can reach a large number of people quickly.

Of course, we’re talking about crowdfunding. As the past year taught us, it’s not just for individuals looking for help with a college fund or medical expenses — nonprofits use them to!

The great thing about crowdfunding is that it can spread beyond the contacts in your mailing list. All you need are a few loyal supporters to start spreading the word to their own social circles, and the news will radiate outward from there.

Many crowdfunding platforms are built specifically for nonprofits, including features like:

Easy social media integration.Campaign page customization and branding options.Low processing or platform fees.Fundraising consultation.

As you sit down with your leadership team, keep the lessons of the past year’s online giving trends in mind. With the past to guide you, the future looks bright!

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