WHAT YOU NEED TO KNOW ABOUT SEO

S.E.O. — Search Engine OptimisationIt’s been thrown around so much that the term has lost meaning to many, to others it seems a little intimidating. It’s yet another acronym that Marketers use to confuse and bewilder you, I know, marketers ruin everything. Most of us don’t know where to start when we delve into SEO for the very first time, but have no fear because we’ve got you covered. It’s our aim to remove much of the mystery from SEO, putting it in plain English for you to understand. Through my blog posts we’re going to cover basic and complex elements of SEO, providing you with great tips and easy to implement SEO strategies.Ok, well what exactly is SEO?SEO stands for Search Engine Optimization. It’s basically a strategy that helps you get ranked higher on search engines, such as google. People rarely go past the first few options of search results so it is a crucial part of generating business. An SEO strategy broken down further is merely a set of actions, these actions include using profitable keywords in your website’s text, giving your web pages a title and description, and much more.Now you may be thinking this stuff doesn’t matter. But it’s been proven in many a study that showing up higher in search engine results means more people will find your website, however this doesn’t guarantee you sales, your website then must be efficient in capturing data and producing leads. Either way, if your website doesn’t completely suck, you should be converting 5-10 percent of visitors into sales, this is if you’re using the right keywords of course.The competition on Google and other search engines to rank on the first page can be tough (depending on the keywords). If you want people to find your website, you simply must invest time on your SEO and digital marketing strategy.What can you do?It’s easy, you can follow our blog and over the next series of posts I'm going to provide you with a comprehensive guide, including easy to follow, actionable steps to get your website generating more leads.In my upcoming posts, I'm going to cover the following:Does SEO Matter and Why?Getting to Grips with Search ResultsHow Do Search Engines Work?Keyword Research and Implementing an SEO StrategyHow to Use Your Keywords on Your WebsiteSmall Businesses SEOAdvanced SEO