Understanding Pay-Per Advertising

By Marcy Kennedy, @MarcyKennedy

Part of the Indie Author Series

Welcome back to my ongoing series on advertising as an indie author.

If you haven’t read all the previous posts in this series, I recommend you start from the beginning. We’ve already looked at a big picture overview of when and what we might want to advertise, and we talked about whether there’s ever a time when it’s okay to lose money on advertising.

Then I threw you into the math deep-end because we needed to figure out whether we’re earning or losing money on our ads and how read-through affects our investment.

Last month we moved on to one of the different options available to us for advertising—newsletter ads.

This month I’m continuing on with “pay-per” ads.
Read more »Written by Janice Hardy. Fiction-University.com