Creative And Cost-Effective Ways To Build Your Social Presence Online
Today’s marketing environment is different than it has been in recorded human history. The internet makes it possible for exponential growth to be experienced by essentially any business savvy enough to use the worldwide web to their advantage.
The best way for you to take advantage of this unparalleled technology boom is to have a daily presence which continuously reinforces itself. You want to make online posts on a daily basis. If you’re running a blog, type up a few hundred words every morning, evening, or whenever it’s convenient for you to do so.
Do you have social media? Use it to your advantage. If you aren’t, you’re already missing out. Instagram, Twitter, Facebook, Minds, Gab, YouTube, Google+, LinkedIn—there are quite a few different social media platforms out there today, and you need a presence on all of them. It is not a bad investment to hire someone whose sole reason for employment is expanding your presence on social media.
The best way to “go viral” is organically. It’s difficult to “force” going viral—unless of course you’re one of the people who works for the government and has some mitigating control on social media. This is another consideration you have to know as you work to advance your business. The government works with Google, YouTube, Twitter, and Facebook.
Cyclical Trends
There are trends which make cyclical appearances on the web. Some of these trends are encouraged, others discouraged. You need to have your finger on the pulse of societal trends in order that you can “roll with the punches”, as the saying goes, and continuously deliver the most relevant, sharable, effective content.
Social Media Daily helps provide strategies for employing Instagram; according to the site: “Photos and images speak volumes—if you let them. Instagram gives you the ability to let your images speak for themselves. If you can harness this technique and remain consistent…you will gain relevant fans on Instagram to whom you can market your products or services.”
Content from Instagram is pictorial, and this is some of the most valuable content on the web. The reason is human psychology. It is said that a picture says a thousand words, and this is very true. But additionally, those who are disinclined to read—or who can’t—are still able to understand and seek your company via pictures.
But you need to get statistics pertaining to your operations in order to determine what is and isn’t effective. Ultimately, any content you’re designing is couched under the term “SEO”, or Search Engine Optimization. When it comes to SEO, you need to use solutions that can demonstrably expand ROI, or Return On Investment.
Solutions Which Come From Multiple Directions
The best kind of ROI-expanding SEO is going to come from multiple directions. You’re going to have written content, pictorial content, and visual content through motion picture. YouTube is a social media outlet, and you can both record and post a vlog, or video blog, every morning. You can do this inside a half hour.
Provided you understand your demographic, and how to best reach them, you can affect your target market every bit as effectively as a big-ticket marketing campaign, but spend next to nothing doing so. The only real difficulty you’ll experience here is internet lag as you upload videos, and a drought of ideas after you’ve reached a certain level.
All these things being said, it’s not enough to establish a regular social media presence and continuously post factual, useful, interesting, shareable content. Additionally, you need to have links which drive users back to your site. The ultimate goal is to sustain a new client who will interact with your business in a perpetual, profitable way.
To that end, one thing you can do is create a “gate” to your content. That is: for those browsing the web to see what you’ve made available, they have to type in their email address, phone number, or both. Don’t make the gate to personal. And don’t make this your only content. You want the gate in front of “white papers” and technical videos.
Physical Promotions Derived From The Web
Also, run promotions as you can afford to. Have you ever heard of laser engraving? When it comes to laser engraving as a means of expanding marketing, QualityLogoProducts.com points out that: “Thanks to applications and tools used in the medical, manufacturing, and even retail industries…lasers figure into everyday life…”
Laser engraving derived from such disciplines can be excellent for promotional marketing, and you can sell laser-engraved goods online. Perhaps have some sort of promotional arrangement where if someone goes to the right place at the right time, they’re able to get a free laser-engraved keepsake—a translucent cube, or something of the kind. These are great gifts; especially during the holidays!
Laser engraving isn’t the only way to go, either. There are a lot of ways you can brand promotional items which ultimately endorse your business in a tangible way—find those which best fit your core directives.
Ensuring Your Content Is Properly Structured
It also makes sense to work with content agencies who have already “invented the wheel”, and can help you avoid banging your head against the wall trying to solve something that was fixed a long time ago. There are a number of different practices that can serve as a means of maximizing content. Keywords and content structure come to mind.
You need keywords in your titles, your subheadings, and the body of your writings. The keywords need to be at a proper level of saturation. Too many and you’ll get banned by Google bots. Too few—or the wrong keywords—and they’ll essentially have no effect.
In writing, you don’t want paragraphs that are too long, and you don’t want writing that is too short. What you’re looking for is between fifty and a hundred words per paragraph, and more than five hundred words when it comes to length. Generally, with written content you’ll find that larger writings tend to have precedence over shorter ones. But there are always going to be statistical outliers.
Today, resources are available for businesses large and small which give them the ability to reach more people more quickly, and more effectively, than has been seen in modern times. If you haven’t gotten aboard the bandwagon when it comes to optimizing your internet presence for greatest impact using social media and other content solutions, you’re ultimately leaving money on the table.
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