Excuse me, but your tag isn't showing
Since I'm a big fan of creating book videos, I also watch a lot of them, too. And to help all authors who take the time to create and upload their book videos, I wanted to share some information I'd learned.
First, name your video appropriately. If the title of your book is Last One, the title of your video shouldn't be Last One.wmv. In fact, wmv shouldn't be in there at all as it's merely a distraction. Instead, the title should be Last One by (insert your author name here).
Second, the buy link to your book should be the very first thing you list in the video description window. You want anyone who views your video to have direct access to your book so make it easy for them. Make sure the http is in front of the website so the link will be active.
Third, Include a description of your book. You can use the blurb posted on your publisher's website. Also include the genre of the book, the length of the book, and the price of the book. You can also include something simple like "Also available for Kindle and Nook" as well, but I would suggest keeping the buy link to your publisher's website only to avoid confusion.
And finally, don't just tag your video with two or three words and call it a day. Instead, be as creative as you were when you designed the video. Those important words in your blurb like war, science fiction, etc.? Include them in the tags. Don't just use paranormal romance. Let the readers know what type of paranormal romance it is, i.e., vampire, paranormal, romance, ghosts, zombies, etc. Also include your author name in the tag and your publisher's name as well as the book title again. Yes, it's possible someone might stumble upon your video when it wasn't what they were looking for, but they just might stay long enough to like it and, if it intrigues them enough, that buy link will come in handy.
I'll have more information about book videos soon!