So, you're going to a book launch this evening
(I wrote this ages ago for Elle. So long ago, that I can't remember what issue it was, but it still totally holds true.)
Just five more minutes and you can leave the house. Five minutes, and you won’t be the first one there, you won’t have to make awkward small talk with the author, while both of you wait around for more important guests. Five minutes, and you’ll still be on time enough to snag a parking spot—or a seat, if you’re wearing heels—and not so early that the waiters are still setting up around you. If you give it half an hour, you might be able to miss the interminable author reading, the questions that the moderator, usually a friend, feeds them, the ha-ha-look-how-funny-we-are-in-the-inner-circle questions from a friend, and make it just in time for the bar to open. You sometimes go for the readings, for an “important” book, or an author you’ve read before, or, most likely (who are we kidding?) your friend’s. If the invite says 7.30, you aim to leave your house at 7.35, if there are cocktails after, the invite will say “Cocktails will be served after the launch.” Otherwise, it’s just “beverages.” Beware the “beverage” launch.
The “high tea” launch, too, is misleading. The first time you saw that on an invitation, you were immediately slung back to one of Enid Blyton’s books of three or four chirpy siblings on a farm, who did all the chores without complaining about child labour, and who went in for high tea every evening, with sausages and meat pie and what not. You’re not expecting a meat pie from the book launch, but a chicken patty from Wenger’s would do in a pinch. More than a pinch. Biscuits and instant coffee is what you get. You stop going to book launches for the food. Some venues will still surprise you — the British Council Library in New Delhi, for instance, has a fried fish that’s moreish, and an apparently endless supply of wine. In case of emergency, you always have your after party, your back up plan, your cheap dive bar in the neighbourhood that you’ll take people to only to have them exclaim over the authenticity, the is-that-double-whiskey-only-that-much?
yes, well....
Your friend who told you about this evening is standing by the door when you enter. She’s in publishing, or journalism, or PR, or she’s an author herself. She’s a useful person to know on a Tuesday night, when the only thing there is to do is crash a book party. She knows the very glamorous young male author, who is probably gay, but might not be, by the way his eyes rest on her bosom, as she introduces you to him. “There might be an after party,” she tells you, typing out a message on her iPhone, and raising one cool eyebrow and the side of her mouth in a smile to someone across the room.
You are not late enough to miss the reading. Young Glamorous Male Author goes on and on. There’s a challenging question from the audience about his homosexual themes, and whether that’s from real life. A frisson goes around, and the lulled audience sits up, alert and excited for gossip. He answers diplomatically, and you’re reminded of something you read about publicity: “If someone asks you a question you don’t want to answer, answer another question.”
Finally, they announce the drinks. This is the best part. This is the only reason most people are here. You grab a glass of wine from a swamped waiter. You throw your head back and laugh.
You are having a wonderful time.
Just five more minutes and you can leave the house. Five minutes, and you won’t be the first one there, you won’t have to make awkward small talk with the author, while both of you wait around for more important guests. Five minutes, and you’ll still be on time enough to snag a parking spot—or a seat, if you’re wearing heels—and not so early that the waiters are still setting up around you. If you give it half an hour, you might be able to miss the interminable author reading, the questions that the moderator, usually a friend, feeds them, the ha-ha-look-how-funny-we-are-in-the-inner-circle questions from a friend, and make it just in time for the bar to open. You sometimes go for the readings, for an “important” book, or an author you’ve read before, or, most likely (who are we kidding?) your friend’s. If the invite says 7.30, you aim to leave your house at 7.35, if there are cocktails after, the invite will say “Cocktails will be served after the launch.” Otherwise, it’s just “beverages.” Beware the “beverage” launch.
The “high tea” launch, too, is misleading. The first time you saw that on an invitation, you were immediately slung back to one of Enid Blyton’s books of three or four chirpy siblings on a farm, who did all the chores without complaining about child labour, and who went in for high tea every evening, with sausages and meat pie and what not. You’re not expecting a meat pie from the book launch, but a chicken patty from Wenger’s would do in a pinch. More than a pinch. Biscuits and instant coffee is what you get. You stop going to book launches for the food. Some venues will still surprise you — the British Council Library in New Delhi, for instance, has a fried fish that’s moreish, and an apparently endless supply of wine. In case of emergency, you always have your after party, your back up plan, your cheap dive bar in the neighbourhood that you’ll take people to only to have them exclaim over the authenticity, the is-that-double-whiskey-only-that-much?
yes, well....Your friend who told you about this evening is standing by the door when you enter. She’s in publishing, or journalism, or PR, or she’s an author herself. She’s a useful person to know on a Tuesday night, when the only thing there is to do is crash a book party. She knows the very glamorous young male author, who is probably gay, but might not be, by the way his eyes rest on her bosom, as she introduces you to him. “There might be an after party,” she tells you, typing out a message on her iPhone, and raising one cool eyebrow and the side of her mouth in a smile to someone across the room.
You are not late enough to miss the reading. Young Glamorous Male Author goes on and on. There’s a challenging question from the audience about his homosexual themes, and whether that’s from real life. A frisson goes around, and the lulled audience sits up, alert and excited for gossip. He answers diplomatically, and you’re reminded of something you read about publicity: “If someone asks you a question you don’t want to answer, answer another question.”
Finally, they announce the drinks. This is the best part. This is the only reason most people are here. You grab a glass of wine from a swamped waiter. You throw your head back and laugh.
You are having a wonderful time.
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