Learn Your ‘Why’ From Simon Sinek at WorkHuman 2018

In what is now the third most viewed TED talk of all time – How Great Leaders Inspire Action – Simon Sinek introduced the idea of the Golden Circle. At the center of the circle is why. “Very few people or organizations know why they do what they do,” he said. Most operate from the outer circles of what they do and how they do it.

And yet, “people don’t buy what you do; people buy why you do it,” he argued.

Why does your company exist? Is it simply to make a profit or is there a higher purpos...