Add Perceived Value

If you want to know a secret for living well and achieving greater success both personally and professionally, I have one simple and effective tool.

Add perceived value.

There were two candy stores across the street from an elementary school.  When a child ordered a quarter pound of candy from the first store, the employee filled the bag, then poured candy out of the bag until the weight was down to a quarter pound.

At the second store the employees were instructed to put a little candy into...