Own the Hour: The Most Important Question to Ask Yourself When Developing a Product

It is common practice and advice to identify who your ideal customer, client, reader is when developing your product. In fact, it is surprising how many people don’t have a specific type of person in mind in the development stage.

Identifying what a product does for someone (benefits) is also common practice and advice.

Being able to explain how it works (features) is obvious to almost anyone creating something.

I find, however, that it is the when that is most important.

When will your ideal...