Kinephanos issue: It’s [not just] in the game

For your theoretical dissection.

Kinephanos special issue: “It’s [not just] in the game”: the promotional context of video games / le contexte promotionnel des jeux vidéo

Volume 7, Issue 1, November 2017 / Volume 7, numéro 1, novembre 2017

Edited by / Dirigé par Ed Vollans, Stephanie Janes, Carl Therrien & Dominic Arsenault

Introduction: “It’s [not Just] in the Game”: the Promotional Context of Video Games

ED VOLLANS, STEPHANIE JANES, CARL THERRIEN & DOMINIC ARSENAULT

Peer-reviewed articles / Articles avec comité de lecture

Exploring the Myth of the Representative Video Game Trailer

JAN ŠVELCH

Independent Scholar

Now You’re Playing with Adverts: A Repertoire of Frames for the Historical Study of Game Culture through Marketing Discourse

CARL THERRIEN & ISABELLE LEFEBVRE

Université de Montréal

Man’s Best Enemy: The Role of Advertising During Atari’s Launch in Brazil in 1983

ANDRÉ FAGUNDES PASE & ROBERTO TIETZMANN

Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)

“The most Cinematic Game yet”

ED VOLLANS

Bournemouth University

Marketing Authenticity: Rockstar Games and the Use of Cinema in Video Game Promotion

ESTHER WRIGHT

University of Warwick

Configurative Dynamics of Gender in Bioware’s Marketing for the Mass Effect Franchise

LEANDRO AUGUSTO BORGES LIMA

King’s College London

Pervasive Games Beyond the Promotional Tools: Approaches of Aesthetic Pervasiveness in Consumption of Experience

THAIANE MOREIRA DE OLIVEIRA

Federal Fluminense University

Not actual game play, but is it real life?: Live-action footage in digital game trailers and advertising as gamerspace

THEO PLOTHE

Walsh University

Quality of Video Game Trailers

ZEYNEP TANES-EHLE & SARA SPEEDY

Duquesne University