Three Philly schools "reset" tuition

According to the Philadelphia Inquirer, Lasalle, Rosemont, and Immaculata have all "reset" their total for tuition, room, board and fees to attract a larger applicant pool and increase enrollment. Lasalle's new total of $43,476 per year may be less than full retail on some 2018 4X4 "King Cab" trucks, but it's still a lot of money for college (but now, ironically, compared to other local schools, it's not). Weren't we naive when we expressed shock and awe as a full degree went past 100K total years ago. . .