How to emotionally connect with your customers

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersTake what you know about your audience and ask in relation to what you are selling/promoting: "why is it important?" 3 times. Each time you ask you are finding the emotional angle at which to approach your content and marketing.By asking yourself why something is important to your audience, you are uncovering the emotional origin of their motivation and desire. As you are doing this, and talking about their inherit emotions, you are finding more ways to have conversations with them and to connect with them.Endeavour to ignite different emotional responses in your audience throughout your content, helping to pass their "so what?" test. There is nothing worse than people finding your content but having little to no interest in it, nor are they compelled enough to click or even to find out more.By asking why something is important to them you are getting to the emotional level as to why your customer should care about what it is you are promoting. Instead of asking 'why' you could ask anything else, as most other adjectives in the dictionary work and it is down to you to figure out which are good, which ones make sense, which generate plenty ideas and which gets you thinking about your audience in new ways. It is a case of trial and error as not all adjectives are effective at finding the emotional origin of your customer's motivation. If you fail to pass their "so what?" test then everything is for nothing - because if your customers do not care to consume your content then ultimately they will not buy your products or services, because they'll view your content as "meh" and not care. They will then overlook you and continue with their day; forgetting all about you as your content is renegade to the dark corners of the internet where few people may ever see it. Some adjectives to use instead of 'why' could include:Caring.Chivalrous.Dangerous.Decisive.Entertaining.Funny.Futuristic.Graceful.Instinctive.Nostalgic.Protective.Relevant.Revolutionary.Sophisticated.Thoughtful.Weird.For example with my audience, as I am strategising and thinking about what their thoughts, stances and feels may be towards learning new things by taking in more knowledge. Here is my thought process: I may initially reason that they may or may not realise that they have to learn new things and they may not know where to get the knowledge from in order to learn said things.Why is it important? Books have power to change your life and they would need to realise that.Why is that important? They can learn so much in a short space of time by reading a book where someone details their research, principles and experiences - which they have learnt the hard way.Why is that important? By learning from other's mistakes and life, they can avoid making those mistakes and be more successful.Question of the day: How are you emotionally connecting with yoru audience?