There are 3 kinds of customers in business

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersFrom my experience creating customer personas there are 3 kinds of people, and by defining a persona for each one you can then have a much more rounded presence in your industry. These 3 types are:Those that are definitely your customer.These are the people that will leap on the first chance they get to buy from you.These people may have waited their entire life for you to start your business/to find you.They are the people that are forgiving of any issues/errors.They love what you do and what you stand for.By defining them as a customer persona, you can begin to have conversations and dialogues with your would-be customers, as they are searching for you, as they want to do business with you.You have to explain to them why they should buy from you and not from your competition.By creating content for them, you are increasing the chances of you being talked about offline - thus creating viral content. As people share content that resonates with them in the communities that they are in.Those that are on the fence.These people are neither here nor there concerning your product or unique selling point.They need more information, advice and ideas on how you can benefit them and how they can use your products or services, before they commit to buying from you.They need to see others doing and buying from you before they will commit.You need to solve a pressing problem for them - something where they have tried all other options and ideas, but are now desperate for any solution.When you define these as a customer persona you can introduce new people to your business, sector, solution, etc.These people may or may not realise that they need you, so it is down to you to persuade them and for them to be aware of you.Those that are definitely not a customer.These people will never buy from you, either because they do not like you, your business or what you stand for. It may simple be that they are the wrong kind of person to attract, for instances, I would not watch any videos on makeup or feminine care, because I have no interest nor demand for it.There is not much point in trying to persuade them to buy from you, as they have little/no reason to do so.By targeting these people, you either begin to polarize the market - because if some people hate you, then that may mean that others love you and you are being talked about online and offline.Question of the day: How are you targeting these different people? How are you polorizing the market?