How a business can go mainstream?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersThings fail to become the 'next big thing', unless 2/3 of the people you know are talking about it or unless it solve a problem for target audience that is desperate for a solution as they have searched and searched, but it has been in vain. So they are now desperate to try anything - including something that they may have never seen before.Define your audience through answering a series of questions. At the end of the book is a link to download a customer persona template that I have created and use for my businesses. You can create as many customer personas as you want. Your first customer persona could be yourself, therefore you could target people just like yourself, and because you know you extremely well. When you do not know what to do, just do something to get momentum going! The more you do for your audience, the better.Define a target audience and understand 100+ of their problems and solve them. That way you are bringing immense value to their life and they respect you more so. When you know what kind of person you want to target, you then need to understand them inside out.Be 3 inches wide and 3 miles deep. Leverage your specialised knowledge about your products and services and talk about it with the world.Additionally, it is worth understanding that we are in the business of solving our customer's problems, and the bigger their problem is then the more you will be rewarded to help them resolve it. The bigger the problem(s) that you solve for your customers, the more they will reward you. If you solve a small, insignificant problem that is afflicting a few people, then you will be rewarded with small compensation and gratitude. As you identify your audience, endeavour to solve big and pressing problems that they have, not only will it help them to pass the "so what?" test, but they will respect and appreciate you a whole lot more.Please, understand this: people like to buy, but do not like to be sold to. When you are selling weed killer to your customers, do not talk about your ingredients or the chemicals inside it, but instead talk about their crabgrass, why it is a nuisance and how to kill it. Join the conversation that is already happening inside your customer's head. Educate, entertain and help them achieve their dreams whilst articulating your vision and purpose behind your products and services.Question of the day: How are you becoming mainstream?