How Logic And His 30U30 Manager Boosted The National Suicide Prevention Lifeline

Rapper Logic performs onstage during day 2 of the Firefly Music Festival on June 19, 2015 in Dover, Delaware. (Photo by Ilya S. Savenok/Getty Images for Firefly)

On April 28, 2017—the day 30 Under 30 alum Logic released his song “1-800-273-8255,” named for the National Suicide Prevention Hotline—the organization received 4,573 calls, a 27% surge. It was the second-highest total in the organization’s history behind the day Robin Williams died; the only other event that generated a comparable...