Diving In To Promotion

Welcome to Monday Blogs. Today’s topic is all about diving into your promotion, and working that around both the new expansions on social media in addition to some restrictions that have many authors gnashing their teeth.
In the twenty-first century, social media promotion can make or break an author. Some authors still cling to the old idea that their publisher will do their promotion, or hire a company to do it for them. They ignore social media, thinking it will never brand their name or do them any good. Their book will often languish on Amazon while other authors are selling on a regular basis, and these people can’t figure out why that’s happening.
Those authors embracing social media are just as frustrated.  Where once we were able to schedule or post as much as we wanted to on Facebook and Twitter, we’re being limited, having our accounts suspended or shut down. We are nothing if not determined to succeed in this endeavor and do our best to avoid paying for promotion while also getting the most exposure we can by seeking out other social media outlets.
Instagram is the new place for authors to be seen and to work with a new social media presence. Oh, we’re still working on Facebook and Twitter. No one who wants to succeed as an author now will ever ignore those social media giants, but we’re not looking to pay for promotion. Those few who have ventured into this option from Facebook and Twitter have been less than satisfied with the results.
We’re learning every day. This isn’t an isolated method of getting people to know about your books. We need teams, other groups of authors, to assist us. Together, we are learning how to overcome the issues presented by the changes in the social media giants and make them work for us.
For the new author staring this crazy maze in the eye and wondering how they’ll ever conquer its heights, all I can advise is to dive in. These shark infested waters can be tamed. It takes determination and as much willingness to put your heart into promotion, much the same as you did in writing your book, to succeed. For those who still swear the old ways work, good luck with that. Even authors popular since before the turn of the century have learned one thing about this brave new world.
To succeed as an author, you must have a social media presence, and you must use it wisely to have readers notice your books.


About K.C. Sprayberry
Born and raised in Southern California’s Los Angeles basin, K.C. Sprayberry spent years traveling the United States and Europe while in the Air Force before settling in northwest Georgia. A new empty nester with her husband of more than twenty years, she spends her days figuring out new ways to torment her characters and coming up with innovative tales from the South and beyond.
She’s a multi-genre author who comes up ideas from the strangest sources. Those who know her best will tell you that nothing is safe or sacred when she is observing real life. In fact, she considers any situation she witnesses as fair game when plotting a new story. 
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