How big should a blog be?

This is an except from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersWhen you create long form content that is between 2200-2500 words, then statistically it has the highest chance of getting shared and creating authority for yourself. But endeavour to create as much content as you need and are capable of, that way there is more for your audience to consume and to discover you. There is no point in creating more content at the expense of value or quality, but from personal experience I find that it is more practical to create content with a bias for long form content by being as efficient and straight talking as possible, yet providing plenty of information, advice and answering your audiences' questions.So long as you can maintain a high level of quality then go for either one, but do them both en-mass, because it does not matter if it is short or long form, so long as your customers get what they are after. I try not to make it a case of quantity or quality, but instead of both. I know that I can maintain a high level of quality, therefore it is my prerogative to go en-mass with creating a kind of content that has consistently high quality value that is based on long tail searches and about the problems that my audience may have.Question of the day: How big are you making your content?
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Published on November 10, 2017 09:43
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