Growing Weary of the "Next Level"

Ad words are everywhere. I say 'em for a living in my day job. But media-popular phrases tamp down creative writing.

Having said that, look: It is what it is. At the end of the day, if you're going to take it to the next level you're going to have to touch base with your bottom line. Remember, going forward, if you're going to push the envelope, you can't drop the ball. Give 110%.

Know that if you mean to bring your A game you'll have to add value. So hit the ground running! The bottom...