5 steps to create compelling content by default for content marketing

This is an except from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersPeople talk about "create compelling content" but that is too vague, meaningless and not very actionable. The benchmark that I feel that is much more practical is to create content that is very VRINE.VRINE stands for valuable, rare, inimitable, non-substitutable and evergreen. As you create content that people care, talk about, love and share then it is compelling by default. Do not publish something unless passes these with flying colours.Use this benchmark as you are deciding what and how to create your content; rate each of them on scale from 0-10, then you would want to ensure that it is at least a 7/10 for each of the words. Because you do not want to publish sub-par content that no one cares about.V - Valuable. Your content has got to "add value" to your audience. It is has to enlighten, reassure, educate, entertain, etc. If you do not add value then your content is pointless or misleading, because you have to deliver on the information that you are promising them that they will learn if they click on your video or begin reading your blog. I have always found the phrase "add value" to be too vague, so it is better to focus on solving real world problems and providing solutions to your audience and customers, otherwise, they will derive no value from your content and go elsewhere. R - Rare. The rarer and/or more scarce your content is, the higher the intrinsic value that your audience places upon it will be. If you were to take a picture of a flower that blossoms only once a year then that picture would be quite rare. I - Inimitable. Your competition can imitate your content and attempt to steal your market share. A picture of the same flower that blossoms once a year but in the background of one of your selfies, whilst holding today's newspaper, then you are making it rare and inimitable.N - Non-substitutable. If you want to travel somewhere you have different choices: car, train, plane, etc. If you cannot drive, then a substitute would be to get the train. If there is no substitute for your content or solution, they your audience will value it even more, because only you can solve their specific problem or have a solution. E - Evergreen. Throughout the year people will search for different things online, therefore some keywords and content are seasonal. For instances the phrase "Christmas gift ideas" will be searched a lot from October - December, but there may not be as many searches in June or July. However, something more evergreen such as "how to drive a car" will be searched for consistently throughout the year, meaning that it is resulting in consistent traffic and awareness. Question of the day: How are you creating compelling content?