Quaker Apples & Cinnamon has "35% less sugar" because they've cut the portion size by 35%, while the price remains 100%

bruddabois:

bataillemeup:

mostlysignssomeportents:

Ever since I read Michael Pollan’s advice to avoid any food whose packaging makes any nutritional claims, I’ve been a happy man – but never so much so as I realize that this rule means I would never fall prey to the latest shitty scam from the Quaker oats people.

https://boingboing.net/2017/10/20/grocery-shrink-ray.html

I trusted you, Quaker Oats.

LMAO always check net weight kids