What I Learned By Predicting Trends For 8 Years (And Almost Becoming A Futurist)

I have often resisted describing myself as a futurist.

To me, a futurist was someone who offered an ambitious prediction of the far future — usually focusing on things like energy produced by bio luminescent bacteria or 3D printed houses. Instead, I have spent close to the past decade predicting the near future.

Every year, my Non-Obvious Trend Report features 15 new predictions for the year ahead along with an action guide on how to use the trends. For the first few years, I shied away fro...