Tell Again Tuesday Log or Tag line?
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All About Tag Lines
By Joanne Guidoccio
At a recent meet-up, I was surprised to learn that many of the writers in the room (myself included) didn’t know the difference between a log line and a tag line. I had always assumed the two terms could be used interchangeably. While both terms originated in the film industry, the two concepts have very different structures and functions.
A log line provides the main conflict, main character, and the stakes in a well-constructed sentence that is usually less than 25 words in length.
A tag line is a catch phrase that sets the tone. It sums up the entire plot in one compelling phrase or sentence that is at most 10 words in length.
In my research, I discovered that several synonyms exist for taglines, among them tags (United States), end lines or straplines in the United Kingdom, payoffs in Italy, baselines in Belgium, and signatures in France.
Here are sample . . .
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