Getting to Agendashift’s “Why”
Spoiler:
Because when you have agreement on outcomes, the rest is just the how…
I’d be the first to admit it: clearly articulating Agendashift’s “Why” has taken more time and more iterations than perhaps it should. Or maybe that’s just how it goes – all part of the struggle!
Some of my past attempts at mission statements, taglines, and so on:
The new platform for positive change
– I’m not that this early effort even made it to production but it’s there in my git logs
Leading change with less prescription, better conversations, lasting outcomes
– I was still searching for a tagline for the book at this stage
Transforming Lean-Agile transformation
– I must admit that I still quite like this one, but how many people care about this goal?
Clean conversations, coherent collaboration, continuous transformation
– borrowed from the book, but the book is only part of the product
Models, tools, & materials for enablers of outcome-oriented change
– getting there (for reasons that I hope will become apparent in a bit), but this works only if you identify with the phrase “enablers of outcome-oriented change”
Early on, I described Agendashift as “values-based” but I’m not sure that anyone found that particularly helpful. The phrase lingers on in the name of the Agendashift values-based delivery assessment (whose six categories are indeed values – Transparency, Balance, Collaboration, Customer Focus, Flow, and Leadership) but even there the clock is surely ticking. Would “Agendashift delivery assessment” suffice? Probably.
Another description that I still apply to Agendashift is “non-prescriptive”. This resonates with people who recognise that it’s a big issue for our industry that we rely far too heavily on lazy prescription in the absence of awareness of context or appreciation for how change works. On the flip side, it annoys those who want me to state clearly what Agendashift is, not what it is not. And they’re right of course.
Hence “outcome-oriented”. A useful alternative to non-prescriptive, but for the purposes of a tagline or mission statement it is both clunky and jargony. But ask the question “Why outcome-oriented?” and you’ll get an interesting answer:
Because when you have agreement on outcomes, the rest is just the how…
So there you have it: Agendashift’s “Why”, our proposition in a nutshell. It’s all you need to understand the intent and thrust of Agendashift’s tools and materials. If you need to make change happen, come on in!
While we’re here
There’s still one place remaining at next Wednesday’s workshop in Cape Town
Early bird pricing for the London workshop on the 22nd and 23rd expires on the 8th
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Workshops (see Events):
8th Nov, Cape Town, South Africa; 22-23 Nov, London, UK
