Simple Promo Tip for Authors #2

With Veronica's Nap out in paperback, I've been thinking a lot about book promotion and taking note of what seems to work — and what doesn't.  I'll be sharing my thoughts on smart , easy, cost-free or cost-effective tips here from time to time.

Here's one I like:

BLOG ABOUT SOMETHING OTHER THAN WRITING.

Surprising as it might sound, blogging about writing isn't really an effective way to help promote a book, for two simple reasons:

1)  The broader writing population is not necessarily your...